
Lesson 14: Stay on Message
What you’ll learn:
- How to “manage the meaning” of your implementation through strategic use of Communication, Learning, and Reinforcement Systems.
- How to use a simple formula for getting the behaviors you need for successful implementation.
- How to avoid three of the most common (and costly) communication mistakes.


> Overview
> Bestselling Book
> Your Trainer
Browse Contents
- Getting Started
- Foundations
- The Four Ts
- THINK-friendly
- TALK-friendly
- TRUST-friendly
- TEAM-friendly
- 7 Steps, CFI Risk Assessment
- Validate the Journey
- Scan for Speed Bumps
- Chart the Course
- Build a Coalition
- Ford the Streams
- Stay on Message
- Mind the Gap
> Resources
> Certification
> Pricing