Culture Alignment Profile

A healthy and supportive organizational culture is not just some warm and fuzzy theory. As smart business people know, it’s a competitive and strategic advantage.

Want to build a thriving business? Create a user-friendly, performance-biased culture. Duncan Worldwide’s Culture Alignment Profile (CAP) helps ensure the strategic alignment so critical for high performance.

The CAP Difference

“Mouse over” the following elements to see the advantages that organizations in many industries have discovered in our Culture Alignment Profile.

So Much More Than Just an “Attitude” Survey

Much more useful than a traditional “attitude” survey, CAP provides hard data on employee assumptions and behaviors and how they’re affecting performance.

CAP has been used successfully in a wide range of environments, including financial services companies, engineering firms, public utilities, pharmaceutical manufacturers, high tech companies, and others. It assesses the overall organizational culture and clear identifies what is either undermining or reinforcing operational performance.

Assumptions Are at the Root

The CAP process identifies the linkages between cultural assumptions and employee attitudes, behaviors, and performance.

Why is this important? Because we see the world not as it is, but as we are. Our frames of reference, or the assumptions we embrace, are not logical. They are psychological. And they are the sources of our attitudes and our behavior.

As Thoreau wrote, “For every thousand hacking at the leaves of evil, there is one striking at the root.”

In our organizations, as well as elsewhere in our lives, we can achieve quantum improvements in our performance only as we stop hacking at the leaves of attitude and behavior and get to work on the roots – the assumptions from which our attitudes and behaviors flow.

Benefits

CAP can show how much your employees “own” the company’s business objectives, the degree to which they have (or don’t have) a bias for action, cultural assumptions about supervision practices, the degree to which employees hold each other accountable for top performance, and barriers to communication, collaboration, or effective leadership.

All information is sorted by division, department, location, job category, or any combination of demographic or psychographic subsets you specify.

CAP will address your organization’s unique mix of performance issues; measure attitudes, behaviors, and the cultural assumptions that influence attitudes and behaviors; pinpoint root causes related to trust, leadership, teamwork, retention, innovation, etc.; and provide hard data to guide you in performance improvements.

Results

• stronger leadership
• smarter decisions
• enhanced teamwork
• improved trust and collaboration
• heightened awareness and “psychological ownership”
• more accountability for performance
• tighter correlation between daily activities and business objectives.

Related Resources

› Request White Papers – “Why Navigating Change Requires a Compass”

› Strategic Alignment Model (animated)