| Dear Client:
This
questionnaire is designed to help Dr. Duncan tailor his program
especially for you. Please answer all questions, then return
this form no later than three weeks before the event. Thanks
for your help in making Dr. Duncan's presentation relate to
your organization's current challenges and opportunities.
About
Your Program
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What major products and/or services does your organization provide?
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| 5. |
What customers or clients do you serve? |
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| 6. |
Who are your major competitors or threats? |
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| 7. |
What major changes or challenges face your industry and organization? |
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| 8. |
What successes or breakthroughs has your organization recently had? |
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| 9. |
What are the most significant events in your industry or organization during the past year? (mergers, acquisitions, cutbacks, new product or service, legislation, etc.) |
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| 10. |
What is your organization's mission statement, vision, motto or slogan? |
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| 11. |
What goals or themes would you like Dr. Duncan to reinforce? |
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| 12. |
What issues/topics in particular should Dr. Duncan address during his program? Key issues to avoid (if any)? Are there any subjects, words, phrases or concepts that people are negative about and should be avoided? |
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About
Your Audience
| 15. |
Breakdown of audience age (%) |
| 18. |
What are the major job responsibilities of your audience members?: |
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| 19. |
Who are the other professional speakers, industry experts, or company executives on the program?: |
| 20. |
Please list the names and titles of your senior people who will attend this meeting.: |
| 21. |
How would you describe the likely "mood" of this audience? |
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Logistics
& Schedule
| 22. |
What occurs immediately before Dr. Duncan's place on the program? |
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| 23. |
What occurs immediately after Dr. Duncan's place on the program? |
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(Please
provide an agenda for the day Dr. Duncan speaks and an
agenda for the overall event program.) |
Helpful
Information
Who spoke at your last meeting?
What did your group like or dislike about speakers they've heard in the past?
What did we not ask that you think we should know?
How will this program be advertised and participants recruited?
Please
send any information (annual reports, newsletters, etc.) that
will provide further understanding of your organization, its
products and services, and its people. Copies of promotional
materials, memos, etc., related to this presentation would
also be very helpful.
When completed, click here to
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